1. eCPM: is an estimate of the revenue you receive for every thousand ad impressions. ... eCPM is calculated as (Total Earnings / Impressions) x 1000.
2. CPC: Cost-per-thousand-impressions (CPM) The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.
3. Click through rate (CTR) is the number of ad clicks divided by the number of page views. Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. ... For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.
4. Impressions, which is the count of each time an individual ad is displayed in an app. ... Impression clickthrough rate, which is the rate at which users clicks per each individual ad shown. Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.
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